'Creating a Data-Driven Culture' is a short talk on how to harness data to drive your business forward.

You'll hear from George Yanakeas, CEO of Marketing Intelligence System Maya, and Stefanos Hagistefanou, who works in performance marketing at Geekbot. And they'll explore how Geekbot uses data on a daily basis.

The Geekbot team collects information about everything, from how it manages internal structures to how customers use Geekbot itself.

And this talk will walk you through:

• The inner workings of Geekbot's culture
• What the team does to foster a data-driven culture
• How you can replicate the approach in your company

George and Stefanos will also talk about the different tools Geekbot uses to analyse and display data, helping the team optimise its product every day.

So if you're looking to introduce a more data-centric way of working in your organisation, this is the event for you, and you can join us at The Cube in Athens or for the live stream via Bevy on June 14th at 19:00 EEST.

For those of you who can join in person, you'll be happy to know there'll be plenty of drinks and free swag on offer throughout the evening!

• WHAT: "Creating a Data-Driven Culture"
• WHEN: 14 June at 19:00 (EEST)
• WHERE: The Cube (Athens) and live-streamed on Bevy
• SPEAKERS: George Yanakeas (CEO at Maya Insights), Stefanos Hagistefanou (Performance Marketing Manager at Geekbot)