With the recent acquisition of Slack by Salesforce, it has become even more important to understand how to leverage integrating Slack into the Salesforce ecosystem and for our customers. Besides being known for its collaboration features, Slack also has APIs that allow developers to extend their integration capabilities and leverage Slack for their day-to-day operations.

In this joint session with the Salesforce Trailblazer Community Groups from Cyberjaya and Brisbane along with the Slack Community Group from Kuala Lumpur, we would like to showcase a brief demo of how you can leverage Slack APIs for Salesforce Marketing Cloud and discuss few potential use cases that may be useful for Marketers.